service innovation – Jurnal Pengurusan

Tourist Satisfaction in the Malaysia Tourism Industry: Relationship between Service Innovation and Destination Image

On: October 9, 2022

Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destination image in the Malaysian tourism industry. Data collected throughContinue Reading

Social Entrepreneurship as Transformative Service for Societal Well-Being

By: SITI HASLINA TON ZAINAL ABIDIN

On: October 8, 2022

Social entrepreneurship has been a subject of academic interest for more than two decades. However, it is still considered as an emerging field of academic research. Some scholars attribute this to the lack common agreement of what social entrepreneurship is. Concurrently, the issue of the transformative service for improving well-beingContinue Reading