Taiwan – Jurnal Pengurusan

Diagnosing the Halal Industry of Taiwan: A Viable System Model Approach

On: October 10, 2022

The global halal industry is currently a trillion dollar industry. Businesses around the world are upbeat to get a piece of this lucrative market, including those operating within Muslim-minority contexts. To leverage on this opportunity, there is a need for emerging players to understand the current situation, with the purposeContinue Reading

What are the Attractiveness Aspects that Influence Customer Loyalty to Homestays? A Study in Taiwan

By: syazahzwni

On: October 8, 2022

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypothesesContinue Reading