This paper examines the relationships of life insurance ownership with personal value, risk attitude and trust among the individuals in the northern regions of Malaysia to enable the undertaking of appropriate actions in promoting life insurance ownership by individuals (residing in the northern regions of Malaysia) who have not ownedContinue Reading

The present paper proposes a new instrument for measuring relationship marketing that is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified. The proposed 31-item instrument is empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatoryContinue Reading

Small and medium-sized enterprise exporters that build trusting relationships with foreign importers are strategically helpful in overcoming the challenges brought about by internationalization. Trust facilitates knowledge sharing between partners, and it allows small firms to expand their foreign market knowledge and consequently reduce their uncertainties that are caused by theContinue Reading

The purpose of this study is to investigate a comprehensive model of the relationships between budget participation, procedural fairness, distributive fairness, managerial trust, goal commitment and managerial performance. The analysis using the structural equation model (SEM) is based on 347 individuals who are involved in the budgeting at Regional ApparatusContinue Reading

Workplace bullying behavior was found to not only harm employees but also the organization as a whole. Findings from past research have shown that individual and situational factors act as antecedents of bullying behavior. The purpose of this paper is to examine the relationship between conflict and workplace bullying. Specifically,Continue Reading

This study examines the role of relationship marketing on Small and Medium Enterprises (SMEs) in Indonesia. Relationship marketing is a concept in marketing management aimed at maintaining long-term relationships with customers. Meanwhile, SMEs occupy a crucial role in sustaining the economy of Indonesia. Therefore, by implementing the concept of relationshipContinue Reading

The study was conducted to investigate direct relationships between psychological contract fulfilment and knowledge sharing, and indirect relationships via trust, reciprocity, and collaborative climate. Sample for the study comprises of one hundred and forty five academicians from public universities in Malaysia. Hypotheses were tested using Structural Equation Modeling. The findingsContinue Reading