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This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online method. 283 responses were collected and analysed using SmartPLS versionContinue Reading

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Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of dataContinue Reading