Factors Affecting Diffusion of Palm Oil Innovation among Youth

Cluster Research Grant, 2017

Abstract

Palm Oil is an important cash crop in Malaysia. Determining the factors affecting the diffusion of this cash crop is considered to be one of the most important strategies for attracting the youth to take up palm oil farming. Understanding the diffusion of palm oil innovation can greatly increase the possibility of attracting youth to venture into palm oil farming (Rogers, 2003). It is important to understand the factors affecting diffusion of any innovation in order to help speed up its uptake. In the context of palm oil and its relevant innovation, factors affecting the diffussion of this farm produce is very important to determine. This study will focus on determining the factors or the characteristics of the palm oil innovations which are seen to attract the youth. This is important in determining the factors that influence the diffusion of the palm oil innovations among youth.

Project Leader

Suhana Saad (Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia (UKM), suhanasaad@ukm.edu.my)