Consumer Awareness, Perception and Practice on Consumption of Cooking Palm Oil in 10 Major European Countries: Belgium, Denmark, France, Germany, Italy, Netherlands, Sweden, United Kingdom, Spain and Poland
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Grant Category, Year: Research Grant, 2021
Abstract
Palm cooking oil is commonly used in commercial cooking because it is lower in cost than other oils and remains stable at high cooking temperatures. The oil can also be stored longer than other vegetable oils. The research problem that will be addressed in this study is pertaining to the negative perception towards palm cooking oil consumption in selected European countries. The objective of the research is to ascertain the level of awareness, perception and practice of the consumers towards palm cooking oil. The general aim is to examine the socio-economic and lifestyle determinants of palm cooking oil purchase choice in selected European countries. The data show that, in addition to SES, health awareness is associated with the selection of palm cooking oil in the ten selected European countries. These data should be considered when targeting specific marketing strategies to increase demand and enhance sales of palm cooking oil globally. This will also contribute towards enhanced export of palm cooking oil and increase Malaysian GDP in the long run.
Project Leader
