Honda BeAT Launched In UKM
Story and Pictures by Michelle Loh
BANGI, 9 December 2016 – Boon Siew Honda, the official distributor of Honda motorcycles and scooters in Malaysia, launched its all new scooter, the Honda BeAT, in Pusanika, University Kebangsaan Malaysia (UKM), recently.
According to Nobuhide Nagata, the CEO and Managing Director of Boon Siew Honda, UKM was chosen as a venue to launch the latest model, Honda BeAT its students are mostly female and are similar to their target market.
Vice President of Student Representative Council 2016/2017, Lim Soon Pin said that this event is done to raise awareness regarding the innovations of technology done by Boon Siew Honda, producing the first scooter in Malaysia certified with EEV (Energy Efficient Vehicle) status.
Besides the launch of Honda BeAT, there were many activities organised like test drives of the new Honda BeAT scooter, games and other fun filled activities to help students understand more about the brand.
Boon Siew Honda also offered a special 3 month promotion in the form of a guarantee of 2 years or 20 thousand kilometres from the manufacturer for the scooter purchased.
In addition, buyers will be given a free petrol card voucher worth RM100.