SOCIAL MEDIA ANALYTICS: AN APPLICATION IN DATA SCIENCES

MYR40.00

ISBN 978-629-486-305-7

Book Details 

Author/Editor: Shuzlina Abdul Rahman & Azuraliza Abu Bakar

Pages: 196

Year of Publication: 2024

Description: 

As Malaysia forges ahead with its strategic plan to become a data-driven economy, the fusion of social media analytics and data science is proving crucial. Utilizing predictive analytics, supported by advanced machine learning techniques and Artificial Intelligence, this book can be part of a game-changer for the nation’s development agenda. It provides case studies that dissect social media data  across diverse platforms like education, e-commerce, politics and healthcare domains.

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