Realizing the need for dedicated governance mechanisms to develop strategic academia-industry-community partnerships, the Ministry of Higher Education established a new senior management portfolio in September 2007. This is the portfolio of Deputy Vice-Chancellor for industry and community engagement for Universiti Kebangsaan Malaysia and later is known as HEJIM (short for Hal Ehwal Jaringan Industri dan Masyarakat). HEJIM provides a focal point for initiatives that develop strategic university-industry-community engagement partnerships which can enhance and support the core business of the university – research, education and service. In October 2009, UKM created a post of Head of Industry and Community Partnerships in each faculty. Among the responsibilities of the HEJIM Head is to manage industrial training programmes, academic staff attachment programmes with the Industry, NGO, government agencies and graduate employability programmes. Also, to manage Industry and Community Engagement Information System (ICEsys).

HEJIM at GENIUS@Pintar centre, as part of UKM HEJIM, welcomes strategic partnerships from key players from industry, community, government and non-governmental organizations.  HEJIM at GENIUS@Pintar centre very much welcomes any corporate sponsorships for specific programs at GENIUS@Pintar centre and also welcomes initiatives to explore other avenues for collaborations between GENIUS@Pintar centre and corporate sectors.

Members of staff interested in getting involved in any social activity or any activity that requires the involvement of the community need to complete the e-Khidmat form for HEJIM record and approval.