Master of Strategic Communication

MQA/PSA16424

fees

RM25, 000 (Local)
RM42, 250 (International)

This program aims to produce skilled professionals in strategic communication. It focuses on developing individuals’ abilities in planning, implementing, and evaluating communication strategies in line with media and technology advancements. Participants will gain up-to-date knowledge and skills to handle various communication scenarios creatively and critically. They will be able to apply their learning to real-world contexts and offer recommendations to government, private, and social sectors. Graduates will be highly competitive in the communication industry.

Program Advantages

No.	Program Advantages
1.	The programme itself is highly sought after within the industry. Many companies are looking for graduates with strategic communication background to help them craft communication policies, especially at managerial level.
2.	A Master in Strategic Communication is relevant not only within the media and communication industry, but in every other industry that requires branding, communication with stakeholders, benchmarking, and others.
3.	The UKM’s Master of Strategic Communication is unique in that it allows students to choose the pathway of research or industry attachment in its final semester. This gives students the grounded understanding of both research and industry, and allow them the flexibility to choose.
4.	The unique value of the UKM’s Master of Strategic Communication is that it caters to working adults (classes are weekdays at night).

Course Learning Outcome

No.	Course Learning Outcome
1.	LO1: Students are able to apply knowledge and evaluate various communication elements and media channels to implement strategic communication plans.
2.	LO2: Students are able to identify and apply theories of media and strategic communication in real-world contexts.
3.	LO3: Students are able to establish and maintain collaborative networks with supervisors, fellow researchers, and research communities from other institutions worldwide in the field of strategic communication.
4.	LO4: Students demonstrate a broad understanding and deep awareness of issues related to intellectual property, copyright, research ethics, data protection legislation, and the implications of misinformation.
5.	LO5: Students are able to independently, creatively, innovatively, and systematically acquire knowledge in the field of strategic communication.
6.	LO6: Students are able to demonstrate and understand critical analysis methods and problem-solving skills in relation to challenging media and technology phenomena.
7.	LO7: Students are able to effectively manage information by setting and achieving objectives in the field of strategic communication.
8.	LO8: Students are able to identify and conduct research in the field of media technology and strategic communication that can be leveraged for intellectual property and commercialization.

Course Structure

Entry Requirement

-Bachelor's Degree

Bachelor’s degree with at least a 3.00 GPA from any institution recognized by the Senate, along with work experience in higher education institutions or related industries.

OR;

-Interview

Passing an interview at the faculty level.

Learning Fees (Details)

Learning Fees

FSSK > Postgraduate > Study Mode: Executives

Program Coordinator

👱	Dr. Kho Suet Nie
🖃	Program Coordinator, Faculty Social Science & Humanities
📧	suetnie@ukm.edu.my
📱	+603 8921 4738 / +6017 3829511

👱	Syahir Hazmi Samsudin Project Manager, Executive & PBJJ Program, UKMShape
🖃	syahirhazmi@ukm.edu.my
📱