Production of Da’wah Short Films Based on the “Da’eiScript2Screen”

The “Daie script2screen” module was developed through an Industry Research Grant (INDUSTRI-2013-013) as a reference base for script writers in producing scripts that are in line with shariah-compliant elements. This module book “Daie script2screen” has been registered as intellectual property at the Collaborative Innovation Center (PIK)- File No. UKM1KB/108/2/1086. Therefore, this study is a continuation of the study to examine the effectiveness of workshops that use the module “Daie script2screen”. As a result of the workshop that will be conducted, the dakwah short film script produced can be raised as a script that can be commercialized to television stations in Malaysia. Kuiscell as a collaborator of this study is also directly involved in contributing expertise in developing the script until it is published. The script produced will go through a process of ‘shooting’ and ‘editing’ with the professional cooperation of the production crew of Kuiscell Sdn. Bhd. The results of this research can produce four dakwah short films for the month of Ramadhan 2017. Four slots of the screening series will be commercialized to al-Hijrah TV station to be broadcast during the month of Ramadhan. This short film product can also be commercialized on the online TV station Al-Hikmah TV (http://www.alhikmahtv.com/)

Thus, the field of creative content (creative content) including the development of shariah -compliant scripts is seen as a new field of research that can be explored. Looking at the marketability of dakwah short films that have been promoting shariah-compliant works lately shows that the community and the creative industry in Malaysia have accepted this reform. Thus, the need for a commercial research is very necessary in developing a true shariah-compliant work as an innovation to the world of creative industries in Malaysia. Therefore, it is time for UKM to also pioneer this field as an innovation in the provision of shariah-compliant creative content in Malaysia as a new financial generation.